Event Branding

The Arnold Classic

Basically Branding loves assisting with the branding and activation at multiple venues.

What We Did

Definitely a highlight on the Basically Branding calendar, we love working with the team at the Arnold Classic Africa and have assisted them with branding for 3 years in a row.

The Arnold Sport Festival hosts multi-sport festivals on six-continents each year, including the Arnold Classic Africa, which takes place in Johannesburg, Gauteng, each May

The festival this year showcased 70 + sporting codes with 19 000 participants and over 80 000 attendees. It is SA’s BIGGEST trade show for HEALTH, FITNESS, and WELLNESS.

The Festival takes over the entire Sandton Convention Centre as well three other venues, Basically Branding loves assisting with the branding and activation at multiple venues.

Something Interesting About This Project

Branding at this event ranges from vinyl to fabric to hanging cubes to media walls and roll up banners.

It takes a team of over 30 people 4 days working day and night to get all the branding up and applied at the venues and many weeks behind the scenes to produce the branding. Its an amazing project to work on every year and one we look forward to.

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